Daniel oversees all creative projects,
bringing his keen eye for design and
exceptional storytelling abilities to the table.
Founders’up is a strategic Venture Studio and the complete innovation ecosystem dedicated to building and scaling high-impact digital ventures across the globe, with a strategic focus on MENA and Africa.
“You bring the idea. We build the company.”
Imagination
Meets Innovation
WHO WE ARE
Founders’up is a leading Venture Studio based in Tunisia, operating globally across North Africa, the GCC and Europe.
We merge strategic innovation, digital product development and venture creation expertise to launch startups, strengthen corporate innovation and create investment-ready solutions. From ideation to scale, we partner with founders, companies and investors to transform ideas into profitable, scalable ventures.
We don’t give advice. We build.
Years Experience
12+
Venture developed
100+
Award Winning
10+
ready-made digital platforms created
15+
Our projects
Featured WOW Projects!
Explore our collection of cutting-edge products designed to empower your business and elevate your creative potential.
Each product is meticulously crafted to provide exceptional performance, usability, and results.
Project Name:
Jobs Gate
Description
Jobs Gate is a next-generation employment platform that transforms hiring from a slow, cumbersome process into a fast, targeted, and efficient experience—connecting companies with top talent seamlessly.
Industry:
Recruitment Platform
Release Date:
May 6th, 2024
Project Name:
Tempo
Description
Stop juggling scattered spreadsheets and disconnected tools. Start closing more deals, nurturing customer relationships, and scaling your business with clarity and control. Built to be as smart and agile as you are.
Industry:
Commercial Management
Release Date:
Q1 2025
Project Name:
E-Commerce
Description
A powerful e-commerce and marketplace engine supporting multi-vendor setups, logistics integration, real-time analytics, and secure payment workflows. Adapted for retail, delivery, and niche online verticals.
Industry:
Retail Tech
Release Date:
Mar 10, 2025
OUR FOUR STRATEGIC PILLARS
Founders’up is built on four integrated pillars that unite strategy, technology, market growth and investment opportunities. Together, they create a complete venture-building ecosystem designed to transform ideas into high-performing businesses.
Founders’up Studio
I. Market research & opportunity mappingII. Concept development & innovation strategyIII. Business modeling & financial structuringIV. Rapid prototyping (functional & design)V. User validation & market testingVI. Co-founding processes & talent matching
Founders’up Factory
I. Web platforms & SaaS productsII. Mobile apps (iOS & Android)III. E-commerce systems & marketplacesIV. ERPs & HR systemsV. CRM solutions & customer platformsVI. Custom enterprise softwareVII. UX/UI design, branding & digital identity
Founders’up Hub
I. Build strong brand strategy & positioningII. Develop strategic partnershipsIII. Launch marketing & growth campaignsIV. Improve sales performance & funnelsV. Connect with investors & funding networksVI. Access talent, experts & mentors
Founders’up Market
I. Ready-to-buy digital productsII. Ready-to-invest venturesIII. Complete systems (ERP, HRM, CRM, POS)IV. Market-tested platforms & SaaS products
OUR 360° ASSISTANCE
I. Strategic Guidance
We help structure ideas, validate market opportunities, and design data-driven strategies.II. Technology Execution
We transform concepts into high-performance digital products.III. Growth & Brand Activation
We build visibility, generate traction, and accelerate commercial performance.IV. Operational Enablement
We support businesses in structuring internal processes and scaling efficiently.V. Investment & Funding Support
We prepare ventures for investment readiness and connect them to opportunities.VI. Continuous Advisory
Our teams stay involved long-term to ensure sustainable growth.
OUR TEAM
Daniel Pasley
Creative Director
Amine Ferjani
Cofounder & CTO
Amine is the master architect of our technological advantage and the dynamic leader of the Founders'Up Factory.
He is the force that converts strategy into scalable reality.
Hanedi Elleuch
CEO
Hanedi is the visionary force and strategic driver behind the entire ecosystem. she's the market strategist & growth architect responsible for ensuring every venture built by Founders'Up achieves rapid, sustainable market traction.
Nour
Project Manager
nour is the operational integrator and the central orchestrator ensuring the rapid, precise execution of every venture built at Founders'Up.
Sarah Belhaj
Co-founder & CMO
Sarah bridges the strategic work of the Studio with the execution power of the Factory, defining the voice, presence, and scalable growth loops for all portfolio companies across MENA and global markets.
Join our
Ecosystem
Ready to build, invest, or accelerate?
Join the Founders'Up community and turn your
ambition into a scalable, market-ready venture.
OUR REVIEWS
Showing Up
""My initial idea was validated and built into a market-ready MVP by the Studio and Factory in just five months. Founders'Up replaced the year-long struggle of finding co-founders and initial capital with a disciplined, high-speed execution engine."
Stefano
Finery Energy
"The ventures emerging from Founders'Up are inherently de-risked. By providing the initial capital, a world-class Factory engineering team, and rigorous Studio validation, they significantly increase the quality of the deal flow."
Dr. Leyla F
Partner at a Regional VC Fund
"The Founders'Up Hub is the best entrepreneurial community in the region. The weekly workshops are highly practical, and the access to experienced founders and corporate experts is invaluable."
Youssef B.H
CEP
"The quality of the founders and the concepts coming out of the Hub is excellent. Founders'Up doesn't just put entrepreneurs in a room; they curate a professional ecosystem of high-potential individuals ."
Omar Z.
Mentor & Industry Expert
"As a female founder, having a strong, strategic partner was crucial. Founders'Up didn't just validate my idea; the Studio provided the rigorous framework and resources to refine the business model before the heavy lifting began."
Dr. Fatma E.
CEO & Co-founder
Let’s Connect
* Whether you have a question, or want to discuss a potential project, our team at
Founders'up is here to help. Please fill out the form below!!!
