Daniel oversees all creative projects,
bringing his keen eye for design and
exceptional storytelling abilities to the table.
Founders'Up
is the growth partner that covers the full journey — from strategy and product to commercial performance and scale. We work with founders, businesses, and industrial leaders who are ready to stop planning and start winning."We don't give advice. We build, grow, and close."
Imagination
Meets Innovation
WHO WE ARE
Founders'Up is a Full-Stack Growth Partner — combining strategic consulting depth with hands-on execution power. We don't hand you a roadmap and leave. We sit inside your challenge, build the solution, and drive the result with you. From first insight to last deal closed, we cover every layer of growth.
Years driving growth
12+
Businesses accelerated
100+
Continents, one team
10+
ready-made digital platforms created
15+
Our projects
Work that moves the needle.
Not just products built — businesses grown.
Every project below started with a real problem and ended with a measurable result.
Project Name:
Jobs Gate
Description
Jobs Gate is a next-generation employment platform that transforms hiring from a slow, cumbersome process into a fast, targeted, and efficient experience—connecting companies with top talent seamlessly.
Industry:
Recruitment Platform
Release Date:
May 6th, 2024
Project Name:
Tempo
Description
Stop juggling scattered spreadsheets and disconnected tools. Start closing more deals, nurturing customer relationships, and scaling your business with clarity and control. Built to be as smart and agile as you are.
Industry:
Commercial Management
Release Date:
Q1 2025
Project Name:
E-Commerce
Description
A powerful e-commerce and marketplace engine supporting multi-vendor setups, logistics integration, real-time analytics, and secure payment workflows. Adapted for retail, delivery, and niche online verticals.
Industry:
Retail Tech
Release Date:
Mar 10, 2025
How We Work — The Two Side
Consulting Side
We think with you.Business strategy & market positioningCommercial roadmap & deal architectureDigital transformation advisoryInvestment readiness & funding prepGo-to-market design
Execution Side
We build and grow with you.Digital product development (web, SaaS, mobile)Sales pipeline & B2B deal accelerationGrowth campaigns & brand activationCRM, ERP & commercial systemsOperational scale-up
Who We Serve
Startups scaling up
"I have a product but no commercial traction." → We design and execute your go-to-market from scratch.Established businesses
"I need to digitalize and scale, but I don't know where to start." → We audit, strategize, build, and run it alongside you.Industrial & B2B leaders
"I'm operationally strong but losing deals commercially." → We become your embedded growth engine — pipeline, negotiation, closure.
OUR TEAM
Daniel Pasley
Creative Director
Amine Ferjani
Cofounder & CTO
Amine is the master architect of our technological advantage and the dynamic leader of the Founders'Up Factory.
He is the force that converts strategy into scalable reality.
Hanedi Elleuch
CEO
Hanedi is the visionary force and strategic driver behind the entire ecosystem. she's the market strategist & growth architect responsible for ensuring every venture built by Founders'Up achieves rapid, sustainable market traction.
Nour
Project Manager
Nour is the operational integrator and the central orchestrator ensuring the rapid, precise execution of every venture built at Founders'Up.
Sarah Belhaj
CMO
Sarah bridges the strategic work of the Studio with the execution power of the Factory, defining the voice, presence, and scalable growth loops for all portfolio companies across MENA and global markets.
Join our
Ecosystem
Ready to build, invest, or accelerate?
Join the Founders'Up community and turn your
ambition into a scalable, market-ready venture.
OUR REVIEWS
Showing Up
""My initial idea was validated and built into a market-ready MVP by the Studio and Factory in just five months. Founders'Up replaced the year-long struggle of finding co-founders and initial capital with a disciplined, high-speed execution engine."
Stefano
Finery Energy
"The ventures emerging from Founders'Up are inherently de-risked. By providing the initial capital, a world-class Factory engineering team, and rigorous Studio validation, they significantly increase the quality of the deal flow."
Dr. Leyla F
Partner at a Regional VC Fund
"The Founders'Up Hub is the best entrepreneurial community in the region. The weekly workshops are highly practical, and the access to experienced founders and corporate experts is invaluable."
Youssef B.H
CEP
"The quality of the founders and the concepts coming out of the Hub is excellent. Founders'Up doesn't just put entrepreneurs in a room; they curate a professional ecosystem of high-potential individuals ."
Omar Z.
Mentor & Industry Expert
"As a female founder, having a strong, strategic partner was crucial. Founders'Up didn't just validate my idea; the Studio provided the rigorous framework and resources to refine the business model before the heavy lifting began."
Dr. Fatma E.
CEO & Co-founder
Let’s Connect
* Whether you have a question, or want to discuss a potential project, our team at
Founders'up is here to help. Please fill out the form below!!!
